The Series – Caterham Academy
Just before Christmas in 2014, I paid a visit to the Caterham showroom in Crawley, Sussex, to discuss my hopes of pushing Plus Four Engineering Ltd into competitive motorsport.
Almost a year to the day later, and we have a built Caterham, ready to be put on the road, and a place in the 2016 Caterham Academy. Caterham run a number of series, of which the Academy is just the first. With selected coverage on Motors TV, the Academy Series consists of 2 sprints and 5 race weekends and is only open to new race licence holders. With tightly regulated vehicles, and no drivers with previous competitive experience, the series is as level a playing field as possible.
The Driver – Nick Grahame
I’m about as seasoned on track as can be for a new race licence holder, experienced with track / race spec’ed cars as both a driver and mechanic. Coming from a family of race and championship winners (David Grahame – Lotus Seven, Chris Grahame – Renault 5 Turbo, Porsche 924), and being familiar with driving most of the major circuits in the UK I am well placed to becompetitive. With an extensive test, tuition and practice schedule throughout the season I am confident in my chances of success for 2016.
The Opportunity – Sponsorship
Plus Four Engineering are now offering sponsorship opportunities for interested parties. Aside from the more obvious “stickers on car for cash”, we’re more interested in working creatively with partners to devise solutions which are still beneficial for both parties.
There are opportunities for those who are looking to simply get up close to motoracing. For others it might be a branding opportunity. Plus4E are working with competitors in other classes and disciplines to create a wider brand on which to “piggy back”.Plus Four Engineering have secured an agreement with Blatters.com (set up by the founder of Pistonheads) to promote their presence in the Caterham Academy, and to use their platform as a mechanism to publicise Plus4E’s involvement in the 2016 season. This opens up a secondary vehicle to those looking to use our racing as a channel to their customers.
Plus Four Engineering, aside from looking for assistance to fund the 2016 entry, are similarly looking for branding opportunities. Does your business have a platform from which to publicise Plus4E’s activities both on and off circuit?
What can Plus Four Engineering racing offer?
- Branding on the car – one race or the whole season
- Branding in the car – cameras are now mandatory, and Plus4E will be broadcasting in-car footage across all its channels
- Branding on clothing – race suits, t-shirts
- Time in the car – as a passenger or even driving!
- Promotion of your brand through other sponsors
- Promotion of your business through Plus4E channels
- Display at events
- Public speaking
- Tickets to events
If any of these opportunities (or you can think of others that are not covered here), then please contact us using the form below.